Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! The Art of Relationship Building in SEO: Timing, Trust, and AI Tools (Crystal Ortiz Part 2)
In this episode of the Simple and Smart SEO Show, Crystal Waddell and Crystal Ortiz dive deep into the psychology behind consumer decision-making and how that translates into smarter, more effective SEO strategies.
They explore the importance of relationship-building over time, understanding customer buying cycles, and using AI as a strategic assistant, not a shortcut.
Whether you're an e-commerce owner, SaaS marketer, or small business strategist, this episode is packed with insights on creating meaningful customer connections and leveraging AI without losing your voice.
🔑 Key Takeaways:
- SEO is About Trust, Not Just Traffic: Success comes from building long-term relationships, not chasing instant conversions.
- Buying Cycles Vary—Be Patient: Whether it's sunscreen or a Tesla, decision-making takes time. Good SEO supports this journey.
- Little Details = Big Impact: Understand what truly matters to your customer (e.g. car doors opening 90°) and use that in messaging.
- Price Isn’t Always the Problem: Barriers to purchase may be logistical or emotional, not financial.
- AI Works Best With Clear Prompts: Use AI to assist, not replace. Be specific, and let your creativity bring it to life.
💬 Memorable Quotes:
"Lots of people give up before the rhythm starts to kick in." – Crystal Ortiz
"AI is more like an assistant than it is a creator." – Crystal Ortiz
✅ Listener Action Items:
- Audit Your Buying Cycle: Reflect on your own purchases and compare them to how you expect customers to behave. Are your expectations realistic?
- Listen for the Right Signals: Use social media and platforms like Reddit for customer voice insights—and apply them to your content and SEO.
- Refine Your Prompts: Get better at telling AI what you need. Use it to organize thoughts and outline content, not
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!