We Are For Good Podcast - The Podcast for Nonprofits 380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive.
💡Learn
- How to move beyond basic affinity to find alignment of identity + values
- PRO tips to make it easy for supporters to represent your org
- Data about how giving can become a part of your identity
Episode Highlights
- The Generosity Crisis (2:10)
- Everyone can be a philanthropist (4:25)
- Case Study for Giving is Identity: charity: water’s The Spring (5:15)
- Correlation between giving + Identity (11:20)
- The Generosity Ecosystem (12:40)
- Data around giving and identity (16:00)
- Philanthropic Psychology (22:20)
- Clay’s One Good Thing: Take care of you and honor your identity. (27:15)
For more information and episode details visit: weareforgood.com/episode/380.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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