280. The Business Advice Many Artists Wish They Heard Sooner

Can artists really make money without underpricing themselves, chasing likes, or falling for the starving artist myth?

In this episode of The Aspiring Solopreneur, we sit down with Miriam Schulman, author of the Artpreneur, to talk about what it really takes for artists and creatives to build sustainable one-person businesses. From her leap out of Wall Street after 9/11 to building a successful career as an artist and business coach, Miriam shares the mindset shifts, pricing lessons, and marketing strategies that help creatives stop thinking small and start selling for real transformation.

We get into why cheaper is not easier to sell, why artists should stop relying on social media as their main growth strategy, and how to build a business that supports both creativity and income. Miriam also breaks down the common mistakes artists make, how introverts can sell successfully, and why taste, mindset, and human connection still matter in the age of AI.

If you’re a creative solopreneur, artist, maker, or service provider trying to turn passion into profit, this episode is packed with practical takeaways you can apply right now.

In this episode, we talk about:

• Why lower prices do not automatically make selling easier
• The biggest mistakes artists make when trying to grow a business
• How to build an audience without relying on Instagram
• Why email lists matter more than social followers
• The difference between selling cheap products and selling transformation
• How introverts can market and sell in a way that feels natural
• The mindset artists need to break free from the starving artist myth
• What AI can and cannot replace in creative work
• Why artists need better systems, pricing, and business structure

This episode is for:

• Artists
• Creatives
• Artpreneurs
• Content creators
• Creative service providers
• Solopreneurs building a business around their talent

Share this episode with an artist or creative entrepreneur who needs to hear it.

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