Freakonomics Radio 643. Why Do Candles Still Exist?
398 snips
Aug 1, 2025 
Steve Horenziak, president of the National Candle Association, shares insights on the booming $10 billion candle industry. Gökçe Günel, an anthropology professor, discusses the emotional and cultural ties we have to candles, even in a tech-driven world. Tim Cooper, a sustainable design expert, explores the dynamics of product lifespans and consumer behavior toward candles. Together, they unravel the allure of scented candles, their safety implications, and the complexities of planned obsolescence, emphasizing how these tiny fires continue to spark joy and nostalgia in our homes.
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Old Technologies Persist by Use
- Technology doesn't just vanish; older tools like candles persist due to ongoing use and cultural value.
- Innovation often focuses on invention, overlooking the continued significance of traditional commodities.
Candles Connect Us to Light
- Candles offer a tangible connection to light and fuel compared to distant electric sources.
- This physical engagement shapes moods and highlights human desire for direct interaction with fire.
Pandemic Boosted Candle Sales
- Candle sales surged during the pandemic as people sought comfort amid uncertainty.
- Candles provided a simple way to feel better and gain control during unsettling times.
