Guru's you are going to love our guest in this episode! Mr. Ben Oyler Co-Founder of Nectar brings us terrific insights as to why the key word is education! Ben gets into why you really need to drill down into "who is your customer" and "who is paying the bill". Once you have defined these key aspects the rest of your plans will fall into place. Ben doesn't stop there; he gets into the specifics as to why it is so hard to create change in the healthcare industry. You will really enjoy the insights that Ben brings us in this episode.