We Are For Good Podcast - The Podcast for Nonprofits 544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)
Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨
đź’ˇLearn
- The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
- How to Build + Nurture a Thriving Monthly Donor Base
- Pro Tips + Lessons Learned
Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting
Episode Highlights
- Katherine’s story and journey to where she is today (3:50)
- The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
- The Playbook (14:00)
- Katherine’s Pro Tips + Lessons Learned (24:00)
- A powerful moment of philanthropy in Katherine’s life (28:00)
- Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)
Learn more: weareforgood.com/episode/544
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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