Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications Ep 13: Extraordinary Nonprofit Communications – with guest Sean Gibbons
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Jun 4, 2016 Sean Gibbons, Executive Director of the Communications Network and former TV producer, explains why strong communications make organizations smarter and more effective. He breaks down the four pillars of great communications. He talks about making comms part of strategy, how small teams can do meaningful work, and choosing social platforms and personas with purpose.
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Communication Multiplies Organizational Impact
- Organizations that communicate well are smarter, stronger, and vastly more effective.
- Communications lets ideas leave the organization and multiply impact in the world.
The Curse Of Knowledge Blocks Outreach
- Nonprofit staff often assume everyone already knows their mission and value.
- This 'curse of knowledge' and insider bias prevents effective external communication.
Communications As Strategic Core
- Communications is not an adjunct — it's central to spreading ideas and finding partners.
- Great comms teams operate as strategy teams, extending impact beyond program delivery.
