SHE-TALKS with Lisa Jones How SHE Built a Multi-Million Dollar Brand From Her Kitchen Counter with Melissa Clayton from Tiny Tags
What if building a multimillion-dollar brand didn’t require raising capital, running ads, or selling your soul to scale?
In this heartfelt episode, Lisa sits down with Tiny Tags Founder Melissa Clayton to unpack how she turned a necklace made on her kitchen counter into a multi-million dollar brand sold in Target stores across the US.
Melissa opens up about bootstrapping the business while raising three boys, the early moments that shaped her brand voice, and how she leveraged organic content and community to grow without outside funding. She also shares the truth behind sustainable success, redefining ambition, and building a brand that makes meaning - not just money.
From DMs that changed her life to the power of knowing your “why,” Melissa’s story will inspire you to dream bigger, act bolder, and build a business that truly matters.
What You’ll Learn:
✨Why Melissa turned down Target in 2017…and why she said yes five years later
✨How she scaled Tiny Tags without debt, funding, or paid ads
✨Why community-first businesses win - and what that actually looks like
✨The magic of press, persistence, and DMing like a boss
✨How to stay in your lane, know your speed, and define your own success
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Resources and Links:
Shop Tiny Tags → www.tinytags.com
Follow Tiny Tags → @tinytags
Follow Melissa → @melissarclayton
Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co
Join the SHE-com Community
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.