Sports Media with Richard Deitsch How Amazon Prime Video thinks about sports
Oct 7, 2025
Jared Stacey, Vice President of Global Live Sports Production for Prime Video, discusses his pivotal role overseeing sports from the NFL to the WNBA. He shares insights on hiring top talent like Blake Griffin and Dirk Nowitzki, and how Prime Video aims to innovate NBA coverage by embracing storytelling and new technology. Jared also explores the exciting partnership with The Masters and the integration of AI in broadcasts to enhance viewer experience. Plus, he reflects on working alongside broadcasting icon Vin Scully and the future of Al Michaels.
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Episode notes
Use Flexible Pregame And Postgame Windows
- Build a flexible studio plan: 30-minute pregames and extended postgame hangouts that aren't constrained by local news windows.
- Use longer postgame time to host loose, fan-focused conversations and bring players to the desk.
How Big Names Were Recruited
- Jared met Blake Griffin through Andrew Whitworth and cultivated a relationship before acquiring NBA rights, which led to Griffin joining the studio.
- Dirk Nowitzki and Steve Nash joined after casual lunches and chemistry tests, emphasizing teammate fit and shared creative vision.
Play-By-Play Solidifies Credibility
- Prime Video prioritized top-tier play-by-play (Ian Eagle, Kevin Harlan, Michael Grady) to signal seriousness about game presentation.
- Strong voices establish credibility even before studio personalities fully land.