Grammar Girl: For Writers and Language Lovers.

WHY WE USE ALL CAPS TO SHOUT, with Glenn Fleishman

Feb 19, 2026
Glenn Fleishman, a technology historian and author who studies the history of type and printing, discusses how all-capitals moved from a mark of importance to a way to indicate shouting. He traces early newspaper and typesetting practices, digs into 19th-century sources, and shows how online communities codified the convention.
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INSIGHT

Why Capitals Felt More Important

  • Uppercase historically signaled importance because capitals were visually bigger and distinct from lowercase.
  • The rise of larger headline type in the 1800s changed capitals from purely practical to a design choice with rhetorical effect.
INSIGHT

Technology Drove Headline Style

  • Technical limits once prevented casting very large metal type, so printers used all capitals to make text seem larger.
  • New wood type and casting methods in the 1800s enabled true large headlines and shifted the meaning of caps.
INSIGHT

Researching Typographic Conventions

  • Tracing typographic meanings relies on finding people discussing conventions, because direct searches for symbols are hard.
  • By the time people explicitly describe a convention, it has already become established in use.
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