As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business.
To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experience at Hawaiian Airlines. Leading the digital experience technology team, Kevin is responsible for mission-critical customer-facing products, including HawaiianAirlines.com and iOS and Android apps.
Today, Kevin shares Hawaiian Airlines' approach to digital innovation to better engage and retain different types of travelers.
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