Azeem Azhar's Exponential View AI, writing and artisanal media – inside Exponential View with Greg and Azeem
99 snips
Apr 16, 2026 
Greg Williams, former Wired UK editor-in-chief and five-time novelist, joins to reshape how we think about AI and media. They unpack the four horsemen of media upheaval, whether AI is collaborator or competitor, and why crafting maps and artisanal long-form writing still matters in an age of summaries.
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Greg's Longstanding EV Conversion
- Greg Joined EV Because It Changes How Readers Think With Frameworks.
- He recounts reading EV's Sunday newsletter since ~2013–2014 and being struck by its frameworks that altered his worldview and provided usable insights.
Audience Fragmentation Across Many Platforms
- Audience Fragmentation Forces Meeting Readers Across Many Channels.
- Greg notes consumption has splintered to TikTok, Reels, newsletters, LinkedIn, Telegram and region-specific channels like WhatsApp, fragmenting reach.
Google Zero Cuts Publisher Referral Traffic
- Google Zero And Answer Engines Threaten Publisher Discovery.
- Greg explains 'Google Zero' where search holds users on page with answers and reduces referral traffic that historically fed publishers' top-of-funnel discovery.