The Side Hustle Show 693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites
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Aug 28, 2025 In this episode, John Michael, the founder of TownRankSEO.com, shares his groundbreaking journey of renting out local websites to boost businesses without the hassle of traditional real estate. He discusses how to identify profitable niches, build and rank websites quickly, and creatively connect with business owners in need of leads. John also highlights unexpected SEO consulting opportunities and emphasizes the importance of trust and consistent communication in the digital landscape. Tune in for actionable insights into generating recurring revenue with digital real estate!
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Ten Sites Built, Several Monetized
- John built ten sites across varied niches including sober living and kitchen remodeling.
- Three to four of those sites were monetized after five to six months of work.
Copy Competitors To Earn Backlinks
- Acquire backlinks by studying competitors' link profiles and outreaching to the same sources.
- Diversify anchor text and link targets across homepage and service pages to look natural.
Prepare For GMB Verification Hurdles
- Google My Business verification can require postcard or video verification in some cases.
- Work with a local partner to provide video walkthrough or onsite proof if verification fails.