The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

A Secret Hack to Finding and Selling Home Service Leads + 2 More Ideas. Ep #070

8 snips
Sep 25, 2024
Connor, a dynamic entrepreneur from New York, brings his expertise in self-storage, recruiting, and e-commerce to the table. He shares innovative ideas for an athlete-focused health product with just two ingredients, emphasizing scalability. Connor also reveals how to transform construction permit data into lucrative leads for home service contractors. Additionally, he proposes a unique gym model allowing personal trainers greater client autonomy, underlining the power of effective packaging and market research in business success.
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ANECDOTE

Born To Run Chia Drink As A Product

  • Connor and Chris discuss the terajumara recipe: chia seeds, water, lime juice, and honey, used for ultra running.
  • They suggest powdered or packetized versions for convenient rehydration on the go.
INSIGHT

Permits Signal High-Value Lead Intent

  • Construction permit data reveals intent to spend and predicts downstream contractor needs.
  • Clean, searchable packaging of public data makes it actionable and valuable to trades.
ADVICE

Sell Niche Permit Leads To Contractors

  • Build hyper-niche lead products (e.g., pool leads for fence contractors) and charge per high-value lead.
  • Use programmatic SEO and focused landing pages to capture specific contractor buyers.
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