Craig Groeschel Leadership Podcast Q&A with Jamie Kern Lima: Leading with Authenticity
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Mar 3, 2022 
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Prioritize Cash Over Flash
- Protect every penny when launching and invest only where it directly improves the product or customer experience.
- Avoid spending on flashy image-driven items that satisfy ego instead of the bottom line.
Living On The Edge While Building
- After retailers repeatedly said no, Jamie and her husband built a DIY website and survived on only a few orders per day for a long time.
- They lived with under $1,000 in combined bank accounts while every order determined survival.
Copied But Authenticity Won
- A large competitor bought the manufacturer's formula and launched a similar product, which devastated Jamie initially.
- Watching their launch fail taught her that authenticity cannot be faked and customers detect incongruence.