She's On The Money Summer Starter Series: Making Saving Easier
Jan 16, 2026
Dr. Lily Susman, a behavioural scientist and Chief Strategy Officer at WISER, shares insights on making saving money easier. She discusses how money taboos create shame and why understanding personal values is crucial for effective behavior change. Lily emphasizes the importance of self-compassion over self-criticism and advocates for small, manageable steps to bridge the gap between intentions and actions. Additionally, she highlights the role of financial health beyond just income and the need for products that support positive financial habits.
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Use Small, Rewarding Practice To Rewire Habits
- Change habits by building alternative neural pathways through frequent, enjoyable practice.
- Use small, consistent actions and technology to create dopamine-reinforcing loops for new money behaviours.
Be Kind: Reframe Criticism Into Behavioural Focus
- Start behavior change with self-compassion rather than self-criticism.
- Reframe negative self-talk to focus on specific behaviours to enable constructive change.
Write It Down To Spot Harmful Self-Talk
- Write down your thoughts and money-related self-talk to see if it's about you or a behaviour.
- Use that clarity to shift from self-blame to targeted behaviour changes.