RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13
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How to Create Dark Social Content Strategies That Work for You
The investment in content is Significantly overlooked by companies, right? There are plenty of companies that spend 300,000 a month on LinkedIn. They deliver bad content and they don't get good results when if they spent $50,000 on advertising and $25,000 a week on content it would cost $75,000 total. The balance between content and media is Properly balanced because b2b companies have grown up with affiliates and search and other demand capture channels. And then as I scale their budget they know that they need to be adding designers video editorscontent producers outsource agencies new influencers.
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