
KANYE AND THE FALL OF ADIDAS
Earn Your Leisure
00:00
Adita's Cut Ties With Yeezy Brand
Adidas cut ties with their biggest asset, right? Which was Yeezy. But what does that do to the trust of the other people that are on the brand? Right? Do we now rock with the brand? Because if I liked... Yay. And I love, obviously, everybody was wearing this thing. He's moving over a million units a year. Probably more than that. So you got to look at it from not just what they did with him, but the ramifications of what it'll have on the overall business. It affects gonna affect their sales. Based on the projections, yes. Here's what can happen in 2023. We're talking almost a 56%
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