208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
GTM Live
00:00
Is Your Sail Cycles Too Long?
Sail cycles are longer because of how you're going to market, with a full outbound kind of motion. When your goin to mark emotion is focused that way, it also can be low intent, leadgen marketing into that. The solution here is really doing e true demand marketing for the category. It's just a unique situation that most companies don't have. But you could rethink the offer. Rit. Our attendes, or slowly, i think, coming to the end of everyone's attention here on t Tuesday night. So maybe we'll wrap up with one more topic. I think this 'll be a couple of birds with one stone.
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