Intro

In this episode of The UX Consultants Lounge, Kyle sits down with Jeff Gothelf, consultant, speaker, and author of Lean UX, Sense & Respond, Lean vs. Agile vs. Design Thinking, Who Does What By How Much?, and Forever Employable.

Jeff shares the story behind his leap into consulting, including launching an agency with Josh Seiden, the acquisition by Neo Innovation and later Pivotal, and the realization that the real asset he built was not the company itself but the reputation and ideas he developed through writing, speaking, and teaching.

Kyle and Jeff discuss:

• What it takes to build a sustainable consulting practice today
• How partnerships can work without sacrificing independence
• Why building a personal brand through content marketing matters
• How generosity and knowledge sharing create long-term consulting opportunities
• Why consultants should specialize and “plant their flag”
• Jeff’s writing discipline 
• Why owning your audience through email and newsletters still matters
• Jeff’s philosophy on pricing and why “people value expensive things”

Connect with Us:

• Host: Kyle Soucy | Usable Interface | LinkedIn
• Guest: Jeff Gothelf | https://jeffgothelf.com | Sense & Respond Learning | LinkedIn

Links and Resources Mentioned:

• Continuous Learning – Jeff’s Newsletter
• Forever Employable by Jeff Gothelf
• Lean UX by Jeff Gothelf and Josh Seiden
• Sense & Respond by Jeff Gothelf and Josh Seiden
• Who Does What By How Much? by Jeff Gothelf and Josh Seiden
• Million Dollar Consulting by Alan Weiss
• Never Split the Difference by Chris Voss
• Playing to Win by Roger Martin
• HBR Article: The Big Lie of Strategic 
• Scaling Lean by Jeff Gothelf at Mind the Product London 2016
• IA Conference (IAC26) - Use "uxlounge" discount code for $50 off registration

Submit a question or story: Have a question or topic that you'd like us to cover in a future episode and/or want to share an anonymous consulting story? Submit your questions and stories.

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I can’t wait to have you back in the lounge for our next episode!