Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

00:00

Using digital signage and crowd analytics

Bianca outlines plans for LED, e-ink signage, crowd-flow analytics, and on-site cues for new-event wayfinding.

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