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New Business Models and User Experiences in Robotics: Highlights from Automate LIVE in Detroit, MI

Manufacturing Happy Hour

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Vention's Blue Colour Strategy

Vention has also adopted blue as their standard colour. Why did you guys land on that? That's a great question. So we started as green. We wanted to own a colour in manufacturing, colour in fanic,. APB, KUKA owns orange. And now it's everything is blue. I always tell my marketing people, you can change anything you want about the brand but the colour is going to stick to blue. It was our colour before the fanic came alive. But talking with customer which converged to that metallic blue and you can see myself at only where blue now, my shoes are blue.

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