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253: Uncovering Your Personal Style with Judith Gaton

The Inspiration Place

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The Importance of Pricing Your Underwear

Sally Kohn: I love looking at all the different messaging that different underwear companies put out. So we have everything from underwear that comes in a 10 pack for $14.97 to like $400 plus. And one of the ones that really stood out to me was Natori. She said, hmm, I didn't know I wanted a pair of Natori underwear, but now I think I do.Kohn: There's a difference between our perception of something and our evaluation of it.

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