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Ep. 789: Scott Kupor Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Tell a Great Story

The biggest problem that we find is there are things that just don't hang together. Often when you have this disconnect between founder, background, and then the direction in which the businesses they're pursuing, those are things that give you cognitive dissonance on the story. The other big one I would say is we have them paint an incredibly aggressive and exciting story about how big the market is. It looks to me like the level of aggressiveness of your actual plan against the story you're telling doesn't actually fit together.

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