Shaping Behaviour: Reinforcement and Human Preferences

Watch the Q&A session: https://youtu.be/gj4d75_Clgg

In this lecture, we look at proposals to limit AI powers and impacts, so bad outcomes are outweighed by social benefits from the technology. I’ll explain design processes (such as Human-Centred AI and Responsible AI) and technological approaches for AI system qualities like trustworthiness, explainability and “human in the loop”.  We will explore how we, as individuals, can use AI based systems in discerning ways; and look at what governments can do to help their citizens thrive in an AI-future.

This lecture was recorded by Professor Matt Jones on the 21st of April 2026 at Barnard’s Inna Hall, London

Matt Jones is a computer scientist at Swansea University - and a Fellow of the British Computer Society - who works alongside colleagues from many other disciplines and directly with everyday folk across the world to explore the future of digital technologies. Over the last 30-plus years, this human-centred approach has led to novel approaches for, amongst other things,  mobile phone-based information searching and browsing, pedestrian navigation, voice assistants and deformable displays. 

Much of his work has been driven by intense and sustained engagements with “low resource” communities from informal settlements in India, South Africa, and Kenya. Through their generous and gracious participation, these extra-ordinary users with the fresh and diverse perspectives have stimulated insights into the future of digital technologies for everyone, globally. In all this work, Matt works as part of a long-standing collaborative team with Jen Pearson, Simon Robinson and Thomas Reitmaier (from Swansea) and colleagues in India (including Dani Raju) and South Africa (including Minah Radebe).

His work has been supported by the UK’s science funders (EPSRC and UKRI). Currently, this funding includes a Fellowship to explore the future of interactive AI and leadership roles in responsible AI and inclusive digital technologies. This funding has led to a series of impactful publications, talks and influences on people, policies, and practices.

Matt has collaborated with private, public and third sector organisations, including Microsoft, the NHS, Google, IIT-B, the BBC and IBM. He is a member of the Foreign and Commonwealth Development Office’s Research Advisory Group and Welsh Government’s AI reviews.

The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/watch-now/ai-taming

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