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2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

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How Much Does a Capital Good Cost?

I'm a little unique in the sense that I sell hard goods in the industrial space through distribution. So how do you and the way I've done my content strategies, I try to go to the most common denominator, which is costs. How much does a capital good cost? Depends. It could be anywhere. Let's just put a nice round, $5,000 number to start with. It could go all the way up to $200,000. And so what I would do is I would pick a product. And the first thing that I'd do is if you have a tangible business outcome like cost savings or risk aversion or revenue generation, I would try and create

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