This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.
Dan covers:
- How community marketing transforms brands by turning customers into primary distribution points for your story.
- Why it’s important to map influence spaces and leverage customer relationships.
- Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.
Timestamps
- (00:00) - - Intro to Dan
- (07:27) - - Community Marketing Transforms Brands
- (10:35) - - Defining “Community” and “Community Marketing”
- (12:15) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
- (23:15) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
- (36:06) - - Community Phase 3: Build Amazing Spaces That Hold Influence
- (37:06) - - How to Determine your Community Strategy?
- (37:36) - - How to Evangelize Across Communities?
- (38:36) - - Q&A
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