With increased scrutiny on spending, we are likely more aware of the influence a CFO has on our opportunities, even if we don't have access to finance in our prospect companies. Force Management's Brian Walsh runs through the key things you need to remember about this important persona as you advance your opportunities. He discusses:

A CFO’s role and aligning to their priorities.
Equipping your Champion to make the case for your solution.
The power of presenting multiple options.

Here are some additional resources:

Engaging the CFO | Ascender Article
- https://rb.gy/qn87vt
Selling to the CFO w/ Jim Kelliher | Ascender Insights
- https://rb.gy/o6ut0j
Negotiating Value – Presenting Multiple Options | Podcast
- https://rb.gy/y6vuod

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Selling to the CFO

The Audible-Ready Sales Podcast

What CFOs Prioritize: Time and Strategic Value

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