
480: Podcast growth via guesting and paid ads. (Podcast Audit: the Feng Shui Living podcast)
Podcasting Business School
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Optimizing Guest Appearances for Podcast Growth
This chapter delves into the strategies for optimizing guest appearances on podcasts to grow one's business, emphasizing the importance of active recruitment, clear communication with potential guests, and leveraging episodes for lead generation. It also discusses the benefits of guesting on other podcasts to expand reach, build connections with hosts, and strategically select shows for maximum impact. The chapter further explores growth strategies like themed episodes, live streaming for engagement, and podcast player app banner ads for effective promotion.
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