Colleges must optimize for AI discovery

As teenagers decide whether to go college, and where, more of them are turning to artificial intelligence to help make that decision. According to a survey out today from the education company EAB, about half of high schoolers who are planning to go to college are using AI tools in that search. That’s nearly double the number from last spring. And in turn, colleges are spending big to spruce up their digital footprints for maximum AI discoverability.