186 - Marketing in the Attribution-Free Zone | Dave Gerhardt
GTM Live
00:00
Is Your Audience Too Small?
If your audience is too big and includes too many people, your content gets diluted for all those different personas. You can have c n n has a massive audience and does great. There are companies that sell ten million dollar deals to a very specific industry, and they do great too. It comes back to the strategy. And so like if you if we went after weird cause, as we've been going, we started and beat to be enterprise sas,. But now we're getting interest from people in farma and manufacturing and all these other industries. Cause as you grow, you can start to branch out.
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