What If Instagram Only Took 15 Minutes a Day? with Gemma Watts
Point Of The Story
Planning weekly post mix (one per pillar)
Gemma explains posting one story, skill, shifting objection, and symptom per week to attract varied leads.
Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.
But turns out… she was!
Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.
This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!
TOPICS & TANGENTS
— Why your content is taking too long to make
— Gemma’s 15-minute strategy for showing up consistently on social media
— The “stories, skills, symptoms, shifting objections” content system and how to use it
— The ADHD struggle of putting laundry in but never taking it out
— Why motherhood doesn’t have to be your only source of fulfillment
— How to grow an Instagram account from zero with no welcome post
POINT OF THE STORY
You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
GEMMA LINKS
— Follow Gemma on Instagram
— Check out her website
— Follow her on Substack
— Get Gemma’s prompts in your inbox
— Get her FREE Caption Creator
— Get her 15-Minute Growth Guide
— Gemma’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The girl who talks to her baby on Tiktok
TIMESTAMPS
00:00 Intro
00:24 Meet Gemma, the Cozy Strategy Queen
01:41 Rapid-Fire Squirrel Brain Questions
18:57 The 15-Minute Social Media Strategy
26:12 Why Your Captions Take Forever
28:29 The Only Planning System You Need
34:28 "Expert" Social Media Advice That Makes Gemma Cringe
38:51 How to Not Hate Social Media
45:01 What to Post and How Often
52:40 Starting From Zero: Gemma's 3-Step Plan
55:17 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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