Political scientist David Sterrett joins Dylan and Julia to discuss the findings of his latest data-driven report, which suggests we’ve officially crossed the Rubicon on creators and influencers becoming a primary news source for Americans, particularly younger audiences. They dig into why trust in creators has seemingly surpassed trust in traditional news outlets, what’s driving people toward the authenticity and transparency creators offer, and why legacy media brands are increasingly building their businesses around star talent rather than institutional identity.
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