
Episode#7: Move Beyond the Billable Hour and Monetize Your Intellectual Property
Pro Serv Podcast by Collective 54
00:00
The Importance of Intellectual Property
If your goal is to sell your firm, then it is important that you have intellectual property. If someone's willing to pay you more for the right to use your intellectual property, h something beyond providing labor, that's attracting to them. The savy investor doesn't rule somebothy out, yes, they don't have a patent or a copyright or a trademark.
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