Pro Serv Podcast by Collective 54 cover image

Episode#7: Move Beyond the Billable Hour and Monetize Your Intellectual Property

Pro Serv Podcast by Collective 54

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The Importance of Intellectual Property

If your goal is to sell your firm, then it is important that you have intellectual property. If someone's willing to pay you more for the right to use your intellectual property, h something beyond providing labor, that's attracting to them. The savy investor doesn't rule somebothy out, yes, they don't have a patent or a copyright or a trademark.

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