The Future of Images on the Web

A picture says more than a thousand words, as the saying goes. We know why people want to have images because of the user aspect. People appreciate images. It makes them feel good. So that's why we do it. But we tend not to think so much about the business part of it and when we're talking about images. You've talked about performance budgets, but we haven't talked so much about why are we adding images. And it's really, really important to actually put things in place thereSo that when you're adding images, do we measure the impact of that? Is it making the page better or worse? From a conversion – or conversion point of view.