Do marketers need personal brands?

#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to.

Timestamps

• (00:00) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar
• (08:59) - - Personal brand building: how they started and how they justified it before it was a playbook
• (13:24) - - How to handle trolls and critics when you post publicly
• (17:16) - - Do marketers have to build a personal brand? What "building in public" actually means
• (22:24) - - The difference between an audience and a community, and what brands get wrong
• (25:28) - - Personal page vs. company page: where to focus your energy
• (29:31) - - Audience Q&A: how to get reluctant executives to post
• (33:56) - - Ghostwriting for executives: what works and what doesn't
• (36:42) - - Shifting from B2C to B2B social: how to reset your metrics and mindset
• (39:15) - - What's changed on LinkedIn and what you had to let go of
• (41:20) - - What B2B and B2C can learn from each other
• (44:13) - - Rapid fire: favorite LinkedIn follows, creative inspiration, books
• (47:26) - - One tip for people just starting to build a presence online

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. 

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more