Episode 68: How to use disruption for good
CIM Marketing Podcast
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How to Set Up a Purpose-Class Business
You've got to start from the right place. If your business is fundamentally set up for good, that's how, equally, how you leap frog on some of the points. I think with becoming a B-quord, as Liz said, it's a process. It's not a final destination. And what's been really nice about how much that journey has been shared with the team,. people are starting to think it's almost self-fulfilling.
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