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Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms.
In this episode I sit down with Mark and we get into how he built this massive audience from one incredibly specific niche. He picked up a camera again at 40, almost didn't start YouTube because he thought nobody would care, and his son had to convince him to post his first video. That video got a thousand views overnight and the rest is history.
We talk about why he compares himself to Bob Ross and how the best creators make things look possible for their audience. We get into why YouTube crushes every other platform for selling online courses and why short form content doesn't convert the same way. I also pull up one of his sales pages live on the call and walk through what's working and what's missing.
Mark is honest about the fact that he'd rather be outside photographing wildlife than working on his email list or his funnels. His email list is only 2,500 people despite having millions of followers. He knows he's leaving money on the table and we dig into exactly where that money is and what he could do about it.
If you're a course creator with a decent audience but you know your business side isn't keeping up with your content, this conversation will hit home.
🦅 Check out Mark's YouTube channel! https://www.youtube.com/@MarkSmithphotography
🎁 Want the free customer avatar course I mention during the episode? Drop me an email at john@datadrivenmarketing.co with "Customer Avatar" in the subject line and I'll send it over.
