Creative Directors Balance Speed With Taste

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Ep. 411

“Most marketing teams are scaling with AI right now, and the output is getting worse and worse”

Kieran dives into the 5 essential future roles every marketing team needs to master AI and stand out as AI transforms the industry.  Learn more on why simply creating more content with AI isn’t enough, how brands like Unilever and Coca-Cola are experimenting (and sometimes struggling) with AI-driven marketing, and which new roles—like prompt strategist and agent ops manager—will define successful marketing teams in the era of autonomous agents.

Mentions

• Unilever https://www.unilever.com/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Veo3 https://aistudio.google.com/models/veo-3

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.