Flashback: Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space
BRAVE COMMERCE
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What I Love About Being a Chief Consumer Officer
A lot of what you were talking about comes from your tenure at L'Oreal, very different kind of company. I would argue it's almost impossible to do good marketing planning today without that. It's just gotten exponentially harder and more complicated. Being a chief consumer officer really helped the mindset shift of what has to happen. You have to look at it holistically. The real game is one in scaling solutions.
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