The Creative Brainstorming Process

When it comes to a name like the power squid are there trademarks that other people have that I need to not infringe on is there a URL available or you know something attractive in terms of a URL based on the name? If someone goes online and tries to search for your product then they're going to find something else that already exists in great quantity. interesting means it's distinctive it's got something that other things don't have right so that's like the creative brainstorming process I use individually it also translates into sort of a group creative process here at Trident which is a product development and marketing firm. You want stuff that's distinctive in the world and sometimes it may be a product or something