How to Use LinkedIn to Promote Your Product or Service

The expert status formula that I'm talking about, yes, there's a keyword in it. Another keyword is career or another keyword is business, etc. So once again it's your professional headline. And so I have several formulas I've tried and I continue changing. For people who specialize in certain industries, my recommendation, it's almost like growing a garden. What garden do you want to have? What do you want in your garden? You're probably going to want to just grow those types of things on LinkedIn.