
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
GTM Live
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Virtual Summits - What Is the Best Way to Drive Registrations?
When I was at sales lacquer, we did three major in-person conferences a year. And we did two webinars a week for many years straight. We were really big on all types of content of this nature. But the only challenge now is that it's more cluttered because everyone's trying to do them. Don't get your hopes too high on getting, you know, being able to sell shit to people who come to a virtual event.
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