The Importance of the Moment

The Juice clips, do they like correlate with the album at all or is it just fun promo you want it to do? Yeah, it was just a concept. I actually reached out to Shaqim, shot the Shaqim and I ran an idea by him. And you know, he ran a by Latifah. He was like, yo, she's definitely interested. She was like, yeah, I'm down. We shot it like we shot her part first. And that was like two days after the Grammys. You think about what happened with the Tyler thing? Like is it about the moment? I think the moment's important. The music also like lends to