Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.
Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.
🔥 What We Talk About:
00:00 – Is content marketing dead? Jono kicks off with a bang.
00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore.
02:46 – The AI-powered future of search: recipes, risottos, and synthetic content.
04:55 – What actually still works: EEAT, branding, and building trust.
07:45 – The ironic truth: in the age of AI, being human is your biggest asset.
🧠 Key Takeaways:
- Why pumping out blog posts is no longer a growth strategy
- What “solved query spaces” mean for your SEO future
- Why Google’s zero-click answers are here to stay
- How to compete through trust, brand, and true expertise
- Why your best marketing move might be… local radio?
🔗 Links:
Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
