William D. Cohan on the Rise and Fall of GE
Masters in Business
00:00
The History of GE
CNN's John Sutter talks about his new book, GE: The Rise and Fall of an American Icon. He says he did a deep dive into the early history of the company to find out what it was all about. "I like to get at the DNA of these firms or these companies," writes Sutter.
Play episode from 20:43
Transcript
