Can influencers regain authenticity?

Promo codes, sponsored hauls, paid partnerships… If it feels like your feed has turned into a nonstop ad break, you’re not imagining it. And plenty of people are over it.

According to a study by the Harvard Business Review, 61% of users say they no longer trust influencers’ recommendations. That’s a serious credibility problem.

Why are we growing more skeptical of influencers? Can influencers win back our trust? Are virtual influencers the next big thing? In under 3 minutes, we answer your questions!

To listen to the latest episodes, click here:

How are social media influencers making money through rage baiting?

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How can I influence my dreams?

A Bababam Originals podcast written and realised by Amber Minogue.

Learn more about your ad choices. Visit megaphone.fm/adchoices