Outro

Rourke Heath runs Gen HQ, one of the biggest creative AI education platforms, and work with companies like North Face, Vans, and Timberlands on how to use AI in their creative workflows.

In this conversation, he breaks down his entire content pipeline (97 pieces a month with 3 editors), AI pre-production for client work and why he believes editors are the new creative directors.

Learn Unreal Engine in 14 Days - $300 OFF

https://join.baddecisions.studio/c/podcast?discounts=PODCAST

Chapters:

00:00 Intro

00:53 Why one-man-band AI creators won't last

06:09 How AI is replacing storyboard artists in pre-production

09:16 What we taught North Face about creative AI

11:44 The exact AI pipeline for client work

01:04:30 What makes a good story — and why the room went silent

01:07:37 AI content is already everywhere and nobody noticed

01:14:25 How to produce 97 pieces of content a month

01:20:17 AI consulting is $125,000 a day

01:22:32 Kids on Fortnite making hundreds of thousands with AI

01:24:42 World building is next after image and video peaks

01:31:21 The pendant that remembered everything — then Meta killed it

01:34:25 Sci-fi writers decide the future, engineers build it

Connect with Rourke Heath:

Instagram: https://www.instagram.com/rourkeheath/

LinkedIn: https://www.linkedin.com/in/rourkeheath/

If this podcast is helping you, please take 2 minutes to rate our podcast on Spotify or Apple Podcasts, It will help the Podcast reach and help more people!

Spotify - https://open.spotify.com/show/12jUe4lIJgxE4yst7rrfmW?si=ab98994cf57541cf

Apple Podcasts (Scroll down to review)- https://podcasts.apple.com/us/podcast/bad-decisions-podcast/id1677462934

Join our discord server where we connect and share assets:

https://discord.gg/zwycgqezfD

Bad Decisions Audio Podcast:

Spotify, Apple Podcasts and Google Podcast

https://podcasters.spotify.com/pod/show/badxstudio

If you wanna see us to do cool things follow us here too:

Instagram: https://www.instagram.com/badxstudio/

Twitter: https://twitter.com/badxstudio

TikTok: https://www.tiktok.com/@badxstudio

LinkedIn: https://www.linkedin.com/company/badxstudio

Our personal handles:

https://www.instagram.com/farhad_baddecisions/

https://www.instagram.com/faraz_baddecisions/

https://www.linkedin.com/in/farhadshababi/

https://www.linkedin.com/in/farazshababi/

#AICreative #AIPreProduction #ContentPipeline #CreativeAI