CTO lunches: show up, add value, don't sell

Will details sponsoring CTO lunches, avoiding hard sells, and using relationship-building to win business.

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Episode notes

Most recruiters are chasing the wrong market, and it's quietly destroying their desk.

Will Wegert watched his billings collapse after chasing coastal fees and shiny opportunities he had no business pursuing. So he did something most recruiters won't: he looked at the data, killed the distractions, and went all-in on owning one niche in one city. What happened next took 7 years to build and looked like an overnight success.

In this episode, Will breaks down the exact attraction-based marketing system, mindset shifts, and daily disciplines that turned him into the most recognized dev recruiter in Colorado and the blueprint any recruiter can steal right now.

What you'll learn:

— The Inner Circle Model: the 3-spoke system (digital, face-to-face, direct outreach) that warms up clients before you ever pick up the phone

— How to audit your placement data to find where your real money comes from and what to cut immediately

— The ABC Marketing Method: the simplest relationship drip system in recruiting, 52 weeks a year

— Why saying no to bigger fees is the fastest path to higher billings

— The exact LinkedIn content formula Will uses to pull CTOs to him without a single cold pitch

— The accountability conversation that snapped his career back into focus after his worst year

— Why "my business runs on referrals" is a trap and what to build instead

Will Wegert is a Denver-based software engineering recruiter with 8 years in the industry. After nearly halving his billings by chasing the wrong market, he rebuilt around a ruthless niche focus — and never looked back.

This episode will change how you think about your desk. Stop chasing. Start owning.

TIMESTAMPS

00:03:01 — Why Will said no when Benjamin first invited him on

00:04:28 — The "7-year overnight success" explained

00:06:26 — His non-traditional path: resume writing → copywriting → recruiting

00:09:18 — Why referrals aren't a system — and what to build instead

00:15:47 — The data audit that killed his coastal ambitions

00:20:48 — The message to Danny Cahill that redirected his career

00:26:34 — The Inner Circle Model: 3 spokes every recruiter needs

00:37:01 — The CTO lunch strategy: show up, add value, never sell

00:39:28 — His LinkedIn formula: ⅓ human, ⅓ value, ⅓ algorithm

00:44:40 — ABC Marketing: the simplest desk-revival strategy in recruiting