The Streaming Shift: Ads and the New Battle for Viewers

After some news about Apple testing M3 chips, it’s media day on the podcast. Wither Motherboard, as Vice declares bankruptcy. Netflix is cutting spending on its originals. Is the pivot to ads going to define the next stage of the streaming wars. And ad supported television is one thing, but what if we took that literally? Would you want a tv that has a second screen to show you ads all the time?

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Links:

• Apple Begins Testing Speedy M3 Chips as It Pursues Mac Comeback (Bloomberg)
• Vice Media files for bankruptcy as ad business suffers (Reuters)
• Netflix Plans to Cut Spending by $300 Million in 2023 (WSJ)
• A Growing Number of Streaming Video Customers Watch Ads (Bloomberg)
• Telly’s wild idea: Free TVs with inescapable ads (Fast Company)

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